Making online shopping fun & engaging
A Ground Rule: Think globally but see and treat each user as if he/she is the only one to exist. Because we are on a mission and our focus is to:
- Reach - Attract web users to reach the site/store before the sale and after the sales are completed
- Connect - Connect to the visitor visually, emotionally and plant in the visitor/web user/ customer 2 to 4 key phrases relating to the store
- Convert - Visitors are important. Conversion is the ultimate objective
Our Work
The CBIL360 Edge
We make your online store more stylish, powerful and more importantly profitable. Our efficient processes ensure that your shoppers enjoy the most superior retail experience.
Our strategies are targeted to convert your online store into a superstore by:
- Knowing the consumer long before he/she enters your e-commerce store
- Micro-manage the website and the multi-conversion process
- Critically manage product categories, brands and prices
- Incorporate merchandizing cues like promotions, recommendations, up-sells and cross-sells
In a conventional store, merchandising is the key element. Yet we found that an ecommerce website does not place the same weight to merchandising as well as design for two main reasons. One is having the knowledge and possibilities. Second is worrying about the cost involved. CBIL360 has the know-how and we know how to make the task affordable. When we look at the e-commerce superstore merchandising we identify four areas of usage analysis:
Product assortment
Product assortment evaluates the appeal of the product to the online store visitors. The points of evaluation are brand, quality, selection, inventory and price.
Merchandising cues
Product assortment evaluates the appeal of the product to the online store visitors. The points of evaluation are brand, quality, selection, inventory and price.
Cross-sell
It is your ability to add product to the consumer shopping cart and increase the total sale.
Up-sell
Entice the consumer to buy more features or better product than planned.
Shopping metaphor
Shopping metaphors in an online store are different ways that shoppers use to find products of interest. The browsing technology we make available to the user to find the product of interest.
6 Point Process
This is when we get into a cozy discussion room with gallons of steaming rich coffee & ask you loads of questions. We want to know it all for making the best business plan for you.
Once we have all the information, a project manager is assigned and our team of strategists goes into a frenzied brainstorming (real verbal volleys and fist fights) session to come up with a detailed action plan to meet your business objectives.
Once we have a detailed digital plan ready, we lay it out to get your approval. Note: This is the last time we'll allow you to voice your opinion. We want to ensure that we tie any loose ends in planning, so that we are on the right track to start implementation.
This is when our crazy web designers and project managers combine all their talents to whip up a heavy concoction. This is where it all comes together, a blend of sleek design and a vibrant look, all customized for your business and target audience.
It is our team of developers that translates all the concepts and ideas into the working engine your website is to become. We are proud to have some of the most brilliant minds who spend more time coding than doing anything else.
Once we have a thorough round of testing done, we are ready to launch. Our support staff ensures that any little tweaks to be done are taken care of even after we launch (4 months after) so that you have the best possible outcome.
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