Beyond websites
we build business online
Maria, one of our clients said; "I'd like our website to be our online branch" and we cannot agree more! We thrive on expanding your daily business to internet success.
Many companies develop their websites with great expectations and end up with just an "online presence". An online presence is nothing more than a website design based on aesthetics rather than objectives. When the main focus is "make our company look good” instead of "how can we accomplish our online goals" the results may be disappointing.
CBIL360 focuses on the small to mid-size business. Our digital division is fueled by 14 years of experience in marketing and advertising. Our staff of online strategists, planners, usability experts, SEO, designers and programmers is passionate about developing online platforms that compliment company objectives and plans. This type of practice not only increases our efficiency and client results, but also allows us to be very affordable to businesses of any size. No one can beat our service and prices. Going forward, don't allow past online missteps deny you of online success; use them as a benchmark to become better and bigger. Let's talk...letstalk@cbil360.com
E-mail Marketing CBIL360
For any requests or questions regarding our e-mail lists or e-mail services, please send us an e-mail and our e-mail marketing team will answer your questions, and don’t worry we will not call you 100 times or send you a thousand sales e-mails.
E-mail marketing serves two different market segments;
- Before the web visit - Attracts new online users to your website, services and products.
- After the web visit - Communicates with your online client. Send sales offers, newsletters, etc.
E-mail Communication with your web clientele will improve your overall company image. Statistics show an escalating number of website clientele admitting that:
- Their overall perception of the companies communicating with them via e-mail has positively improved.
This provides evidence that you will develop and foster a positive image among customers by reaching out via e-mail before and after purchases are made. Consistent communication is the key. Getting consumers to register on your website is a task. Converting them is an even bigger task. Once it's accomplished you must keep up with the user at all times. It will increase your brand identification and improve the overall relationship with your clients. Use e-mail for the benefit of both you and your client; keep in touch with newsletters, offers and relevant information consistently. Monitor the e-mail frequency. Partnership promotes profitability.
In an era of media and e-mail saturation, consumers have developed a unique skill of weeding through unnecessary information. They target communications and offers that truly appeal to their personal preferences and desires. We know that consumers embrace familiarity, and when registering, making a purchase or navigating a website, the consumer often recalls e-mails from the same company which reinforces the entire conversion process. Brand recognition should become an important consideration in corporate web strategy. The more familiar you appear to be the more reinforcement you provide to those users you are trying to convert into clients. There is a great debate about e-mail communications; even though consumers value relationships and are willing to extend their trust, they will cut you off if they feel their trust is being exploited. The consumer's message is simple - Don't abuse my privacy with your unlimited nonsense e-mails. One of the best ways to avoid this is by proper segmentation of your audience.
E-mail Segmentation Strategy
Given the enormous amounts of e-mails we receive daily, most people only open what is relevant to them. Using e-mail to target different segments of the market is one of the single most effective ways to market products or services on the Internet. In fact, CBIL 360’s e-mail marketing team concentrates on market segmentation and currently sees click-through rates that are over 50% higher than e-mail marketers who are not segmenting their opt-in lists. Contact our e-mail marketing team at smartemail@cbil360.com and we will answer your questions.
At CBIL 360, we are aware that there are many "secrets" to getting the e-mail recipient’s attention. CBIL360 will like to share with you some helpful tips to have in mind when planning your e-mail marketing campaigns:
- "Must have" strong subject line.
- Manage your subscribed and unsubscribe requests.
- Create an HTML e-mail that is appealing regardless of art.
- Integrate e-mail lists to a CRM system.
- Micromanage your results.
- Do not hide or bury your web address or links.
- It's not about you. It's about your recipient's needs and your ability to satisfy them. Let them know you understand.
- Provide valuable information and do not worry about the length of the email.
- Bring energy, a sense of fun and urgency to your e-mail piece.
- Ask CBIL360 about the tools we have available for you.
Find out more information about our original and unique e-mail marketing programs. Contact us at
smartemail@cbil360.com, we’ll be happy to assist you.
