Email Marketing
Before and After the Click there will always be E-mail. The Value of Email Ray Tomlinson, an engineer, sent the first breakthrough e-mail message to a designated machine in 1971 using the internet and the “@” sign. Since then, the entire world became email dependent. Email is a vital link between the marketer and the consumer. It can provide companies with essential information about their products and services. Email extends well beyond the boundaries of opens and clicks. E-mail, as part of the overall media mix, must be optimized and measured. We receive 100’s of e-mails daily and we spend more time reading and writing e-mails then watching TV. Email inboxes today have more use then the 1000 year old mailbox. It is fast and its reaction can be measured instantly. Those facts contributed to the creation of an email marketing method not different then how the mailbox invented the “bulk mail” we receive daily.
Any request or question regarding our email lists, process please Email our email marketing team at smartemail@cbil360.com and we will answer your questions, not call 100 times or send 1000's sales e-mails. Email marketing serves two different market segments
- Before the web visit - Attract new online users to your website, service and product.
- After web completion - Communicate with your online client. Send sales offers, newsletters, etc.
Email Communication with your web clientele will improve your overall company image
Statistics show an escalating number of website clientele admitting that:
- Their overall impression of the sending company has positively improved because of email.
- They will store emails from known and even unknown companies/stores that send promotional offers in their inbox for future reference he/she considers to execute a purchase.
This provides evidence that you will develop and foster a positive image among customers by reaching out via email before and after purchases are made. Consistent communication is the key. Getting consumers to register on your website is a task. Converting them is an even bigger task. Once it’s accomplished you must keep up with the user at all times. It will increase your brand identification and improve your overall relationship with the client. Use e-mail for the benefit of yourself and your client. Send newsletters, offers and relevant information consistently. Monitor the email frequency. Partnership promotes profitability.
Email Marketing
In an era of media and email saturation, consumers have developed a unique skill of weeding through unnecessary information. They target communications and offers that truly apply to their personal and desires. We know that consumers embrace familiarity, and when surfing a website, registering or making a purchase at a website the consumer often recalls emails from the same company which reinforces the entire conversion process. Brand recognition should become an important task in corporate web strategy. The more familiar you appear to be the more reinforcement you provide to the user who likes to convert. There is a great email debate; even though consumers value relationships and are willing to extend their trust, they will cut you off if it is being exploited. The consumer’s message is simple – Don’t abuse my privacy with your unlimited nonsense emails. Avoiding some of this is part of audience segmenting process.
Email Segmentation Strategy
Given the enormous amounts of email people receive daily, most only open what is relevant to them. Using email to target different segments of the market is one of the single most effective ways to market products or services on the Internet. In fact, CBIL 360 email marketing team concentrate on market segmentation and currently sees click-through rates that are over 50% higher than email marketers who are not segmenting their opt-in lists. Email our email marketing team at smartemail@cbil360.com and we will answer your questions.
At CBIL 360, we are aware that there are many "secrets" to getting the email recipients attention. CBIL 360 will include in your email marketing campaign:
10 Email Marketing Tips
- Must have a Strong subject line.
- Manage your subscribed and unsubscribe requests.
- Create an HTML email that appealing regardless of art.
- Integrate email lists to a CRM system.
- Micromanage your results.
- Do not hide or bury your web address or links.
- It's not about you. It’s about your recipients’ needs and your ability to satisfy it. Let them know you understand it.
- Provide valuable information and do not worry about the length of the email.
- Bring energy, a sense of fun and urgency to your email piece.
- Ask Cbil 360 what we have for you.
Find out more information about our original and unique email marketing programs. Email us at
smartemail@cbil360.com
Electronic press kit, Electronic information kit, Video information kit 
