Conversion is the target and our # 1 mission
While CEO's and CFO's aim for high website traffic, they certainly expect a targeted audience that can be converted. Within the universe of web, - The average conversion rate is 2%. An average website is losing 98% of their visitors.
- According to Fire Click in Dec 2009, the average cart Abandonment Rate was 65.8%. Out of 100 people who began to fill out an order form, only 34 of them completed the task.
| |  | Convincing the visitor to complete the website objective is an art To succeed in this we combine research, consumer insights, segmentation, proper web copywriters, appropriate design as well as highlighting your ‘USP’ Unique Selling Proposition and position your brand, website, product/services as giant celebrity whom visitors like be next to and believe they can benefit from. We know that celebrity positioning can double your conversion rate, reduce your marketing effort expenses and deliver great results to the bottom line gross and net profit. We are ready to answer your questions without 100's of phone calls or 1000's of sales emails. Email us at conversion@cbil360.com. In our extensive user usability test that we conducted, we see evidence that each one of your visitors is attracted to different web elements. In fact within your target market we are familiar with the 4 dominant users groups.
- The Searcher. 57% of Web users are immediately looking for the search box. Some will leave the website if they don't find a search box.
- The Navigator. Web users who enjoy the “interactive” website.
- The Gadgeter. Web users who click on buttons and other web-tools. While most websites do not provide such tools when properly placed many users tend to use them and extend their site visit.
- The Converter. Users who arrive at your website for a specific reason. They look find what they want and convert.
IMPORTANT: Our research shows that most people who convert are amongst thewebsite searcher group.
After conducting research on competitive websites and better understanding of your visitors’ profile, CBIL 360 will utilize various yet appropriate page elements or "multi-various tools and testing" that include website copy, headlines, images, price offers, and buttons to create the 'scrp' Super Conversion Rate Page. We micro-manage the pattern of visitors who converted so we can combine the best used elements and attract a high Conversion Rate. This is a task that we study and test on a daily basis.
To start we need to understand your target market.
What to concentrate on first?
- Clear checkout pages from any distractions.
- Target audience- looks at your previous consumers and segments your web audience.
- Website Copy- make sure it is original, fresh and emphasizes the user benefits.
- Headlines, sub headlines, and content should be fresh, energetic, fun, original and set a tone of urgency.
- Be certain that the user’s eye locates the keywords they searched for in 3 to 7 seconds.
- Add different elements to attract the attention of a diverse group of people.
- Websites images. Post images relevant to the target audience.
- Make sure your help-support button is visible and functional.
- Equip your web Pro- Active sales team with incentives and constantly educate them with what works for your customers.
- Do not underestimate the visitor. Visitors know what to expect. They saw it on other websites.
- Don't ever forget - users are not on your site for research purposes; they are looking for your service or product. Don't disappoint them. Act as celebrity, show leadership, be friendly, inviting, attract the eye, cerate emotions and convert. CBIL 360 ‘reach and connect’ strategy.
Are you aligning your messages and your website objectives?
- What makes you different from or better than your competitors? Do you know? Make a shortlist. Test and ask your visitors to let you know their opinions as well.
- What are your top 3 to 4 points you would like to communicate to your visitors? Whatever else your visitors learn from your website, they must remember these 3 to 4 points. Make them short to the point.
- Attract a diverse group of visitors using copy, web elements and images.
- Each page should be designed to enforce one part of the visitor’s intentions. Since a visitor comes to your website with a purpose, each page needs to provide a small positive push that will lead the user to convert.
- Multi-variant tools testing – test different elements. Collect the data and create a CBIL 360 Super Conversion Rate Page.
- Use Pro-Active Chat – Be there in real-time. When was the last time you invited a customer to your place of business, opened the door, allowed him/her in and left? Your Website is your place of business, don’t treat it differently and expect the same or more.
- Web analytics – Use qualitative research and insides. - VERY IMPORTANT
- Usability tests - Use quantitative research and insides. - VERY IMPORTANT
- Allow the user to send a personalized note to their friend. This will provide useful information to you as to why they ordered or did not order your product or service. Make sure to attach “private policy” permission. It is like having an ongoing focus group and a team of web copywriters.
- Use an Eye-tracking device – it’s a great indication for the sequence in which the user’s eyes moves on the screen.
- Do not debate with your colleagues about who likes what, let the customers decide what they like.
- See your website as a constantly-shifting environment. Test new ideas all the time.
- Copy what works and what is known to work. Especially in the testing filed.
- Test direct response techniques. You may be new to that, but your visitors aren’t.
- Make sure you have a clear website objectives, plan and knowledgeable people to execute: Don't agree with nothing less then CBIL 360’s seasoned Web team who delivers successful results.
- Test big changes. It will deliver results quicker.
- Fix things that are Broken.
- Create a system of ratings and scoring your efforts.
- Headlines are extremely important. If your visitor does not like the headline they see, they won’t read any further.
- Headlines should refer to the user’s benefits and NOT on the product features. Make sure your copy present features as benefits. User’s like to know "what there is for me"
- The core message of the headline will have great improvements.
- Your tagline located under your logo will be viewed almost as much as the headline itself. Make sure it clearly shows the user’s benefit.
- Test prices – Not necessarily “low price” is the answer. Some times higher prices will deliver the same or better conversions. Test both.
- Odd pricing tends to be a better sell. Try it and see what happens.
- Always remember what Warren Buffet said "price is what you pay, value is what you get".
- Run your business and let us assist you in what we know best; convert.
We have only 36 hours to e-mail your free web report and eye-tracking map.
You will not receive 100's calls or 1000's of sales e-mail, our marketing budget does not include that task. We ill do the work, you will receive our finding.
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Electronic press kit, Electronic information kit, Video information kit 
