Search Engine Optimization

Search engine optimization known as SEO is an important channel in online marketing techniques. Search engine optimization (SEO), when planned and executed the right way, it results in favorable positioning on the Internet search engines and consequently better visibility. This translates to an increase in the number of visitors to your website. A lot of people would say: Increasing traffic will get you a better conversion ratio, and this is not necessarily the truth. Traffic is a result of SEO and other marketing techniques, conversion is the result of positive user experience while surfing your website. Mixing the two may put you on the wrong path, only concentrating on traffic hoping to see better results on a website that really isn’t properly optimized for conversions.
 
The case study bellow will best illustrate the function of SEO.
Client:     MDW Insurance Group Website:  www.mdwinsurance.com Website lunched on July 2010
Objective
When users type any one of the following keywords on Google, Yahoo or Bing.
Life insurance Florida
Food Processing and Distribution Insurance Florida
 
Retirement planning insurance
Automobile insurance Florida
 
Automobile Insurance
Ocean marine insurance
 
Homeowners Insurance Florida
Boat insurance
 
Manufacturing Insurance Florida
Inland marine insurance Florida
 
Real Estate Insurance Florida
Yacht insurance Florida
 
Hospitality insurance Florida
Health care insurance Florida
 
Non profit insurance
Construction insurance Florida
We'd like to be on the first page and work ourselves to first position.
THE SEARCH: Food Processing and Distribution Insurance Florida
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Since Google attracts over 65% of the online search market and other strategic reasons we decided to concentrate our SEO efforts on Google.
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This is the challenge for our SEO team. Everyone that uses a website as a profit center understands the huge monetary value of organic traffic and fight to be on Google, page one, position one for specific keyword phrases that are relevant to their products and services. This is where a good keyword strategy comes into play that will allow us to first get to the first page on the search results, to then start the fight to get to the first position. The second and third position gets 15% and 25% less traffic than first place. See chart below:
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Our objective was to create a strategic plan that will drive the website to first page and fight for first position for the keywords mentioned above.
After 6 months of work as of Jan 3 2011 this is what we have accomplished
No.s Keywords Google Yahoo Bing
  Keywords Position Position Position
   
Oct Nov
Oct Nov
Oct Nov
1 life insurance Florida
4 3
26 2
29 2
2 retirement planning insurance
4 3
26 2
29 2
3 Automobile Insurance
12 9
0 97
0 201
4 Homeowners Insurance Florida
17 16
237 146
0 225
5 Manufacturing Insurance Florida
1 1
1 1
1 1
6 Real Estate Insurance Florida
103 34
5 4
5 5
7 Manufacturing Insurance Florida
3 1
2 2
2 2
8 non profit insurance
7 8
0 0
0 8
9 health care insurance Florida
0 0
16 24
160 69
10 construction insurance Florida
6 4
3 3
3 3
11 Food Processing and Distribution Insurance Florida
1 1
1 1
1 1
12 automobile insurance Florida
12 9
0 97
0 201
13 ocean marine insurance
13 10
250 2
0 2
14 boat insurance
180 176
0 0
0 0
15 inland marine insurance Florida
7 3
4 3
4 3
16 yacht insurance Florida
21 14
11 11
13 11
This is the traffic chart for MDW. We redesigned this website and launched it on June, 2010.
search engine optimization miami
What should we expect as we enter to a new decade?
2011 is the beginning of a new decade. Those who will utilize all the digital media channels smartly will survive and thrive. This means we need to think harder, do better, be more competitive, more skilled, and leverage our experience, PLAN (a task avoided by many) and execute. Our CBIL360 search engine optimization (SEO) team of experts thinks alike. Competitive is their nature, strategy and planning is their behavior. We constantly give them the toughest assignments and they deliver. We know search engine marketing must yield maximum ROI. SEO must contribute to your business growth -- or else you lose money and valuable time. We work accordingly. Search Engine Optimization is driven by fresh, reliable content that conveys relevance. It’s no different than the fresh and relevant approach our SEO team takes. Our SEO leadership and track record of results makes us one of the best search engine teams in the world.
We focus on the future
Search Engine Optimization has changed and continues to change rapidly. Google continues to implement changes to his complicated algorithms and search formulas so it can remain relevant. Just recently Google announced plans to adding Google +1. This means Google provide the users with more diverse, credible and relevant choices, the better and more meaningful the user experience becomes, the more complicated our SEO life is. We, on the other side of Google must leverage our SEO knowledge, experience and methodologies. We need to keep our techniques precise and responsive to the methods of indexing and response to user search. The future of SEO has truly become far more sophisticated. The future of search is an intelligent blend of SEO, Social Media and links strategy. It's clear now that the future of searches relies on the web 3.0 "The Helpful Era." This means we line our SEO efforts with search engines ultimate goal, "Helping the user" in the web 3.0 era.
Everyone can claim to be the "SEO leader" but few can deliver. Today, strategic depth, solid computer programming skills, deep understanding of conversion and swift changes is what makes up the top SEO expert teams. After all, Google and the entire search engine community continue to innovate taking their technology to new levels, a task we constantly follow. Our methodologies have proven to give our clients realistic ability and top keyword positioning on the top of the search engines, bringing the utmost possible online revenue for their companies. CBIL360 without any doubt can help you leverage the Internet and all of its potential, keeping you ahead of your competition and driving you to success. You can get in touch with us at letstalk@cbil360.com or call us at 1800 .
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search engine optimization miami
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In an era of media and email saturation,consumers have developed a unique skill of weeding through unnecessary information. They target communications and offers that truly apply to their personal and desires. We know that consumers embrace familiarity, and when surfing a website, registering or making a purchase at a website the consumer often recalls emails from the same company which reinforces the entire conversion process. Brand recognition should become an important task in corporate web strategy.(more)
 

Internet marketing is profitable. Don't let anybody convince you otherwise. It can take a while finding the right formula but every other online marketer have the same learning carve, because today's brilliant marketing strategy or tactic could be tomorrow's dud. We know and expect to miss but for a very short time. We micro manage all the time. Therefore,

 

CBIL 360's use the 7 Website Copywriting rules:
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Identify and talk to your target online audience.
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Research and ask them what the keyword phrases used in search inquiries is.
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Stay true to the 7 second web visit rule and - and delivered them a visible and clear message.
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Incorporate seamlessly industry keywords and search keywords within the content of the website.
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Avoid unnecessary duplication in headlines and content. (more)