The E-commerce Superstore Builder.
One Rule: Think globally but see and treat each user as if he/she is the only one to exist. Because we are on a mission is to:
- Reach- Attract web users to reach the site/store before the sale and after the sales are completed.
- Connect- Connect to the visitor visually, emotionally and plant in the visitor/web user/ customer 2 to 4 key phrases relating to the store.
- Convert- Visitors are important. Conversion is the ultimate objective.
Web Reach
Two separate tasks are included in this statement
A) Allow web-users to find you
A good example of the web’s ability to incubate and grow connection spider is through facebook. On Facebook becoming a friend to someone will lead you to another person and another, keeping you engaged, connected and notified. How are you kept engaged? All messages are sent to your e-mail therefore engaging you to click and connect to Facebook. Look at your store the same way. The strategy should be based on incubating spiders throughout the multi web channel making people aware of your celebrity store. When they visit, provide a suitable environment and don’t leave them to wonder. Provide assistance and convert as a leader
B) Keep in-touch with the user after the visit and purchases
Stay close to your visitors and customers. Collect data and use the web to connect. Friends, fans and loyalty should be the task to master in the next 10 years. That is the goal of most websites. But when we talk about the on-line web superstore, we talk about your ability to reach and connect to an enormous amount of people making your cash register ring constantly providing you follow the…
E-commerce superstore rule of engagements
- Knowing the consumer long before he/she enters your e-commerce store.
- Merchandizing, Copy, Design work; one targeted and appalling unit for the different types of audiences.
- Micro-manage the website and the multi-conversion process.
- Studying the route of a converted visitor and keep adjusting the site.
Your first steps in building the ecommerce superstore can start now. Please contact us with a question or for more information
In a conventional store, merchandising is the key element. Yet we found that an ecommerce website does not place the same weight to merchandising as well as design for two main reasons. One is having the knowledge and possibilities. Second is worrying about the cost involved. CBIL 360 has the know-how and we know how to make the task affordable. When we look at the e-commerce superstore merchandising we identify four areas of usage analysis:
Product assortment
Product assortment evaluates the appeal of the product to the online store visitors. The points of evaluation are brand, quality, selection, inventory and price.
Merchandising cues
Merchandising cues are different ways we present and/or group the products to motivate purchase in our e-commerce superstore. Examples of merchandising cues are promotions, recommendations, up-sells and cross-sells.
- Cross-sells – is your ability to add product to the consumer shopping cart and increase the total sale.
- Up-sells - Entice the consumer to buy more features or better product than planned.
Shopping metaphor Shopping metaphors in an online store are different ways that shoppers use to find products of interest. The browsing technology we make available to the user to find the product of interest.
Web design
Web merchandisers can upgrade the Web design and merchandising schemes to adjust for different characteristics of individual product and departments.
The e-commerce superstore Conversion Rate Calculation
Traditionally the conversion rate percentage equals to
number of visitors divided by number of purchases. While it is the ultimate button line factor, in an on-line superstore we also look at sales per location per square pixels so we can maximize behind believe the total converted visitors. Achieving the ultimate goal we look at……
- Click on links to view site pages and products.
- The number of clicks on a product in comparison to the product total sale.
- When and where was the item placed in the shopping cart?
- What was the total number of product clicks in reference to the number of products in the shopping cart?
- How many baskets was converted to purchases,
Theses conversion rate calculations go behind the traditional measure and it can be used for evaluating the effectiveness of the merchandising strategy aspects of the on-line store, and when we add to it the entire web help-desk and the proactive sales assistance teams the super store can see increase of 100%’s percentage in sales.
Finally, when we look to construct your ecommerce superstore it is important to look at the store from CBIL 3600 degree angle. We micro monitor the website and the square pixel delivery. We classify, tag our web pages and links with semantic labels, product label, (a cross-sell or promotion label) describing their merchandising objectives and identify links by their merchandising purposes. This allows attributing income per link, cue type, shopping metaphor type, and design features used.
Our ecommerce superstore approach can be extended in many ways to the way we evaluate websites as a whole. The idea of classifying links starts in the global way of web-thinking. We search, find and plant our links to your superstore throughout the entire web channels. Then we evaluate the internal link as profit drivers so we can apply it to online marketing and operation.
If you have any questions, please contact us at
Superstore@cbil360.com
The e-commerce superstore rules
Rule number 1
Don’t let visitors click around looking. Show the visitor what he/she searched for on the first or second click.
Rule number 2.
Each one of your pages should act as a home page. Example: Visitor keywords search
When the user clicks on your search engine link, he shall land on the lipstick category of your website and see the red lipstick.
In the mean time this page is acting for the user as a home page. It should be attractive, simple to navigate and with clear and direct massage. That will lead you to rule
Rule number 3
Message – Headline and sub headline.
If your message does not collide with your visitor’s way of thinking, the next click is the X. Beside the fact that writing the correct message is a task that involves research and segmentation, always talk about the product in term of benefits not features
As we create an alliance with the visitor, we need to close the sale. That brings us to
Rule number 4 Pro-Active Sales Team. Click on the picture to your left as if you just landed on the page and count to 3. Please click now.
Why click and not give the user the coupon? Because we never assume that the visitor will convert. We need to collect data, name and e-mail for future communications.
Rule Number 5
Do not complicate your web shopping cart. This is the moment of truth for the visitor and you. Keep him/her focused and make the process of filling out the information easy. Once the information is inputted, only then can you start to cross sale or up-sell. This task involves advance programming and micro-monitoring.
As a conclusion building the ecommerce superstore is a matter of knowledge as everything else in life, strategy, planning, execution and last but not least micro-monitoring.
To many it may sound as an expensive task to accomplish; only it’s a task we master and optimize so we can offer a very attractive price structure to the small- mid-size company.
Communication is the number 1 rule to profitability. It may be that we can join forces and create a bridge of profitability. Contact us at
EcommeceStore@cbil360.com
Electronic press kit, Electronic information kit, Video information kit 
