Beyond websites
we build business online
Website Redesign
When justifying website redesign some business owners will say:
Does the need to redesign rely on emotional responses, aesthetics and performance or all?
When justifying website redesign some business owners will say: "It's been too long since our last update". " Our website looks old ". "A redesign will result in new traffic ". While some of these comments may be accurate; look and feel, color scheme and layout do play a vital part in website conversion rate and have nothing to do with new traffic or more traffic.
Search engines do not read or index graphics and therefore hoping that changes in look and feel will increase traffic is a false and misplaced notion. With that said, the new Google +1 algorithm (still being tested) will provide users the ability to click a "like" button on your page and this may boost the website rating, provide a better search engine placement and improve traffic. To be seen.
As you know the key to success to most decisions is communication. A great owner or manager is the one who hires talented people, listens to suggestions, evaluates and makes decisions. Therefore, we'd like to offer our opinion. The final decision is yours anyway. Letstalk@cbil360.com - ask us, we will take look, think and provide you with the right answer.
- How can we redesign your website to better align it with the company strategic objectives?
- Do we need to redesign the website due to a market shifts, competition, user needs and actions?
- Do we need to redesign the website structure to increase traffic?
- How should we redesign the website so we can improve its conversion rate?
- Do we need to redesign the website or just realign the website and add some components?
1. Competitive study;
2. Deep website analytics;
3. Live website recording;
4. Website analysis report;
When looking at the reasons for redesign we also look at:
- How our website should be adjusted to our current audience?
- Usability- Key part in conversion - does the user navigate easily?
- How easy and directly can a user find the information needed?
- Are we implementing the latest website technologies?
- Are we collecting sufficient amount of data to better understand the user and the market?
- How often do we update the website to keep our users interested?
- Should we add new sections?
- Do we need a more aggressive approach to improve our conversion?
- Should we add new sections?
The answers to the questions above will serve as a base for website redesign, because
Any successful business owner knows the need of having clear business objectives and goals. The same will apply as the need to rearrange and update the website comes. However, every change must be to the satisfaction of users, to answer to the web crawler's demands, search engine and YOU.
The godfather of strategy Michael Porter says in his Harvard Business Review article, "What is Strategy?"
The essence of strategy is choosing what not to do.
When looking at website aesthetics it may feel like we need to bring a host of changes, when in reality we may only need to realign. We have learned that there are only a few optimization possibilities that will satisfy the company objectives, the user, the web crawlers and the search engines.
To find those optimization solutions we develop the strategy of eliminations that emerge from the use of
" Web Redesign Kit "
This strategy is divided into three main parts and one part that set the tone to all the others.
To summarize the web redesign task, the only thing we have to say to those who say "NO" to the $479 cost of a "website redesign kit" evaluation is: listen to our clients who say "don't dare to stop our quarterly evaluations". The "No" individual is mostly haunted by the loss of money invested previously with a web design person or group. It may be that the website was designed based on "look & feel" or as we been asked more than once "make my company look good" and not based on strong and solid objectives. The result: Oversized web versions of a business card or as some say "our online presence". There is No conversion, no revenue benefit from these websites, sadly only investment.
On the other side the "don't dare to stop it" clients smile all the way to the bank. They understand the need to monitor, be relevant, current and on top of the game.
The best part of this is --- every website owner can transform his/ her website into a profit center.
You must look at your website AS YOUR ONLINE BRANCH. The same business rule applies. The tactics are different. The tactics have to change because: There is no live conversation; there is no exchange of opinion and the ability to explain. The user controls it all. This is where our experience with user behavior comes in handy. What we can offer you now is to start a conversation with us so you can change the way you talk to your customers online. Letstalk@cbil360.com Talking is one way for you to know more.
We are an idea driven company. With this foundation in place, we integrate social stream, our Free Web Help Desk software designed to reduce deflection rate by 59%, increase application completion by 130% and increase conversation rate when integrated with our web proactive sales:team.
The foundation of successful Website is to understand who your Target audience is how and what they search for, what they want and put it in front of them in the first 3 to 7 seconds. (more)